Moso Resort

The Moso Vanuatu is a luxurious boutique resort and dining destination located on the picturesque Moso Island, North Efate, Vanuatu. As a new resort without any prior brand awareness, The Moso faced the challenge of limited access to media and promotional contacts in Australia, and struggled with managing influencer interest and social media presence. The Show Off team provided comprehensive social media training to the resort's team, and developed detailed online brand guidelines to ensure that the resort's social media presence reflected the island's breathtaking beauty and high-end offerings.

In order to showcase the resort's unique features and create high-quality marketing assets, the Show Off team travelled to the island with a full crew, including videographers, photographers, models, and stylists. This resulted in a new collection of promotional images and videos that effectively marketed the resort's unique experience and luxurious holiday vibe.

Through targeted social media campaigns and promotions, The Moso has now built a strong online presence and successfully reached its target audience, which has resulted in a significant increase in paid visitors. The resort's video content showcased its stunning location and the range of amenities on offer, attracting high-profile influencers and resulting in press coverage in national magazines. The Show Off Agency also connected The Moso with a variety of high-profile and micro-influencers, who have effectively promoted the resort on their platforms, further enhancing the resort's brand awareness.