Michelle Roth New York
Our client, Michelle Roth, is a highly respected bridal and fashion designer based in New York. Our marketing solutions focused on enhancing Michelle's online presence and showcasing her high-end designs to align with her brand's ideals.
To achieve this, we revamped her social media platforms with a strategic plan to elevate the aesthetic and match the luxury designs. Additionally, we developed a new brand suite and organised a professional photoshoot for her collections, which involved managing various aspects, including photography, hair and makeup, model casting, location scouting, and styling planning, plus post-production management. Despite the logistical challenges of coordinating the shoot from New York to Sydney and back, we successfully positioned Michelle as the number one designer at the exclusive Kleinfeld bridal.
We worked closely with Michelle's team to advise on all shoots, collaborate on design names, and create content across Instagram, Facebook, Pinterest, and TikTok to maintain a strong and consistent online presence.