What’s the Difference Between Local SEO and SEO?

AdviceSEO
Written By kim alfeldi

If you’ve ever dipped your toes into the world of digital marketing, you’ve likely come across the terms “SEO” and “local SEO.” They might sound similar, but they serve distinct purposes. At Show Off Agency, Sydney’s favourite marketing experts, we’re here to break it down for you in a way that’s easy to digest.

What Is SEO?

SEO, or Search Engine Optimization, is the art (and science) of optimising your website to rank higher on search engines like Google. The goal? To attract more organic (read: free) traffic to your site. Think of SEO as casting a wide net—targeting a broad audience regardless of location.

SEO tactics include:

  • Keyword optimisation: Using relevant terms people search for.

  • Backlink building: Getting other websites to link to yours.

  • Content creation: Publishing helpful, engaging content.

  • Technical SEO: Improving site speed, mobile usability, and more.

For example, if your business offers digital marketing services, SEO might target keywords like “digital marketing strategies” or “SEO best practices.” These terms appeal to a global or national audience.

What Is Local SEO?

Local SEO, on the other hand, is all about location, location, location. It focuses on optimising your online presence to attract customers in a specific geographic area. If SEO casts a wide net, local SEO uses a fishing line to catch the perfect fish.

Local SEO strategies include:

  • Google My Business (GMB) optimisation: Ensuring your business listing is accurate and engaging.

  • Local keywords: Targeting terms like “marketing agency Sydney” or “best coffee shop near me.”

  • Online reviews: Encouraging happy customers to leave glowing reviews.

  • Local backlinks: Partnering with businesses or publications in your area.

Local SEO is essential for businesses that have a physical location or serve a specific area. For example, a Sydney-based marketing agency would benefit from targeting “marketing agency Sydney” or “SEO services near me.”

Key Differences Between SEO and Local SEO

Here’s a quick comparison:

Aspect SEO Local SEO Audience National or global Local or regional

Focus Keywords and content Location-based searches

Tools Backlinks, content, technical SEO Google My Business, reviews, local links

Search Intent Informational or transactional Immediate needs (e.g., “near me” searches)

Do You Need Both?

Absolutely! SEO and local SEO aren’t rivals—they’re teammates. A solid SEO strategy builds your brand’s overall visibility, while local SEO ensures your business shows up for customers searching in your area.

For example:

  1. SEO: A blog post titled “Top Marketing Trends for 2025” can attract a broad audience.

  2. Local SEO: Optimizing your GMB profile ensures Sydney-based clients find your services when they search “marketing agency Sydney.”

Why Choose Show Off Agency for SEO and Local SEO?

At Show Off Agency, we know the Sydney market inside and out. Whether you want to dominate local searches or reach a national audience, we craft strategies tailored to your goals. We’re here to help your business shine from creative content to technical optimisation.

Ready to take your SEO game to the next level? Contact us today, and let’s make it happen! kim@showoff.com.au

kim alfeldi
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