Love Wedding Festival
Love Wedding Festival is a multi-faceted project that required a meticulous approach to building a strong brand identity and establishing a loyal following. We embarked on this journey from scratch, starting with event conception and gradually building up a devoted audience base. The resulting outdoor wedding festival is now a highly successful Australia-wide event, with a loyal following and a wide reach.
To achieve this, we invested considerable effort into building a strong social media presence, starting from scratch and eventually amassing a highly engaged audience of over 60,000 people. We also placed great emphasis on creating high-quality video and photography content that showcased our brand and promoted our events seasonally.
To increase our reach and exposure, we reached out to influencers and leveraged their networks to build awareness for our brand. In addition to this, we launched a new website that incorporated our video and photo content and reflected our brand aesthetic, further reinforcing our identity and reach. Through these efforts, Love Wedding Festival has established itself as a premier outdoor wedding event, online wedding portal, and directory in Australia.
We also secured major sponsorship from national publications and media outlets.
“I just love the entire concept of Love. The day was such a nice change from the usual expo format. We chatted and booked so many couples and I can’t wait until next year.”